New Era

New Era has been producing sports headwear since 1920, and the brand's position in licensed caps is unmatched — they hold the official on-field cap license for MLB, meaning every hat worn by a player during a Major League Baseball game is a New Era product. That same official supplier status extends to the NFL sideline, where coaches and staff wear New Era caps on the bench. No other headwear brand carries that kind of direct connection to professional sport at the highest level.

The 59FIFTY fitted is New Era's flagship silhouette and the most recognized cap in licensed sports retail. It uses a structured six-panel construction with a flat brim, high crown, and size-specific fit — no adjustable closure, no compromises. For cap collectors and serious fans, the 59FIFTY is the format that matters most, and New Era produces it across every NHL, MLB, NFL, and NBA franchise in a wide range of colorways and limited-edition releases throughout the year.

Beyond the 59FIFTY, the New Era lineup covers multiple formats to suit different preferences. The 9FIFTY snapback adapts the same six-panel structured look into an adjustable format, making it the most accessible entry point into the New Era lineup. The 9FORTY dad hat offers an unstructured, curved-brim alternative for fans who prefer a more relaxed profile. The 9TWENTY strapback and 39THIRTY stretch-fit round out the core formats, and the knit beanie lineup carries team branding into colder months.

New Era also drives some of the most anticipated headwear releases in the licensed market through their seasonal drop programs — Colour Pack colorways that present team logos in non-traditional palettes, exclusive side patch series, Spring Training and batting practice editions for MLB, and NHL All-Star Game capsules. For fans who follow cap releases closely, New Era's release calendar is the most active of any licensed brand.

Browse NHL headwear, MLB headwear, NFL headwear, and NBA headwear to shop by league and style.