47 Brand

'47 Brand occupies a distinct space in licensed sports merchandise — positioned between premium performance gear and throwback nostalgia, with a consistent focus on wearability and clean design. Founded in 1947 in Boston, the brand built its reputation on garment-washed cotton caps and relaxed fits that feel worn-in from the start, and that aesthetic has carried through to every category in their lineup.

The headwear selection is the core of what '47 does best. The Clean Up strapback is the brand's most iconic silhouette — unstructured, low-profile, and available across a wide range of NHL, MLB, NFL, and NBA teams. For fans who prefer a fitted look, the Franchise offers a structured cap with a more traditional profile. The MVP snapback and Hitch round out the adjustable options, while cuff knit beanies keep the lineup relevant through cooler seasons.

On the apparel side, '47 produces hoodies, long sleeves, and tees designed to complement the headwear — same relaxed aesthetic, same team-forward branding. Styles like the Headline hoodie and Scrum tee are cut from soft cotton-blend fabrics and carry embroidered or printed team logos that hold up over time.

The collection spans NHL headwear, MLB headwear, NFL headwear, and NBA headwear, making it one of the most versatile brand options on the site for fans of any league.